[Taveena Atsu | Features Sub Editor]
It’s been 10 years since the first series of The Apprentice, and a lot has changed since then; especially when it comes to the success of Britain’s young people! With nearly half of the candidates of the show being 26 years and younger, our generation is bursting with ambition, now more than ever.
The entrepreneurial boom is on the rise for young Brits, and according to research carried out by Lucozade Energy, 62% are interested in working for themselves or creating their own
brand, with freedom to achieve goals valued higher than money. Youth today feel as if innovation is a must, with 69% of us feeling like we’re ‘under more pressure’ than our parents at our age. Young entrepreneurs are realising that they have to make their own opportunities if they’re to get ahead in life.
‘Young people are more aware of other cultures’ according to Lucozade Energy. With increased exposure to the rest of the world due to social media and globalisation, it’s not surprising! The competition is fierce, and it’s being rubbed in our faces. Nowadays, we’re constantly being bombarded with success stories from individuals who are younger, and often more successful, than traditional role models.
Take Mark Zuckerberg for example. Seeing these positive role models only compels young people to achieve more, and Lucozade Energy have gone out of their way to show us how strong-minded us young people can be.
‘Self-Starters, not just Selfie-Takers’ is a report assigned by Lucozade Energy that demonstrates just how ambitious young people in the UK really are.
“I have the attitude that I can do it, and nothing will stop me,” says Hamish Stephenson, a filmmaker who’s just 18 years old. “Why not just do what you want to do, and what you are passionate about, instead of being stressed that you might not have enough money in the future, or you might not have a job?”
Research carried out by Lucozade Energy shows that 62% of this generation hope to build their own brand or business before they’re thirty, and the fact that three in five young people want to run their own business illustrates the vast change in the mindset of youth in the UK.
However, they’re not just in it for the money. Lucozade Energy found that money wasn’t regarded as highly as freedom to achieve ones goals. The mentality of youths in the UK is much to be admired, with 20 year old entrepreneur Bejay Mulenga as a great example: “Anything I put my mind to, I just go out and get it,” he said.
If there’s something you want to do in life; do it. Shernaz Daver, a successful entrepreneur tells us that life is “filled with circles and random mazes so seize the moments when they come.”
Never wait around for things to drop in your lap, as long as you put the work in, you will surely reap the rewards! There’s nothing to stop you being the next big thing in the entrepreneurial boom.