Image credit: Vanessa Heins
[Ellis O’Connell | Contributing Writer]
“Hey, I just met you, and this is crazy!”
If someone was to utter those words in that oh-so-catchy tune, everyone would join in. Ask them who the artist is and most would struggle to answer: Carly Rae Jepsen. The huge success of “Call Me Maybe” was followed by a modest album performance with Kiss, to which “Call Me Maybe” was home to. This probably lead to the majority of people writing her off as a “one-hit-wonder”; but I’m almost certain that Jepsen and her team were not too keen on letting her become the girl who made “Call Me Maybe”. Her latest album, E•MO•TION, proves this conclusively.
After releasing the really-really catchy anthem “I Really Like You”, she followed up with the euphoric, song-of-the-year-worthy “Run Away with Me”. Now, with the parent album released, comes third single “Your Type”. Reminiscent of a Chvrches album track, it oozes synth with heavy, heartfelt percussion. The result is a lovestruck electro-pop track with a melancholic yet blissful chorus. Much like E•MO•TION, the 80s-influenced track makes for a smile-worthy, nostalgic listen in which Jepsen expresses the utmost urge to be “more than a friend” with her love interest. “I’m sorry, I love you,” Jepsen aches, claiming she’ll “break all the rules” for them. It’s a sparkly track with pining undertones that make it an excellent choice for the third single.
It seems that critics have been quick to praise E•MO•TION’s content, but have been equally as fast to dismiss Carly Rae Jepsen as having no identity to couple with her music. It’s much in the same realm as the anonymity that plagued Jepsen after the release of “Call Me Maybe”, despite it being the best-selling download ever. But isn’t that the point of pop music? Great melodies partnered with great production for a great reaction. In our current social media savvy age, identity is somewhat crucial in the making of an artist as a brand. Jepsen may face some struggles with anonymity and E•MO•TION – for which she co-wrote every track – could be the counter-attack she needs. “I’ll make time for you,” Jepsen yearns in the outro of “Your Type”. One thing is for sure – I’ll certainly make time for this song.
Have you listened to this song? What do you think? Tweet us @TridentMediaUK